AUDI Sport
Clients: Proximity Barcelona / Ogilvy
Between 2016 and 2022, I created a series of illustrations for Audi Sport, collaborating first with Proximity Barcelona and later with Ogilvy. These artworks were part of an exclusive gift pack that Audi Sport customers received when purchasing a new vehicle from the series.
The project involved designing a large-format poster for each client, featuring a racing driver wearing a suit and helmet. On the back of the suit, the Audi logo appeared as if it were embroidered into the fabric, with the client’s name illustrated above it in the same stitched style — creating a unique and personalized composition for every owner.
The background scene was conceived to convey motion and energy, with a wet racetrack reflecting the Audi Sport model purchased by the client.
The damp surface added an atmosphere of speed, with spray from the tires and subtle light flares enhancing the sense of movement and realism. I’ve always paid close attention to these kinds of details, as they bring extra dynamism and emotion to the scene.
Each illustration became a unique reflection of Audi Sport’s precision, energy, and passion for performance.
